Seinfeld character George Constanza has become the star of a new bar in the town of Fitzroy outside of Melbourne, Australia.

George Costanza Bar

“We came up with the name George’s and worked backwards, concept theming it,” co-owner and operator Dave Barrett explained to Fairfax Media.George Costanza suits a bar in a lot of ways. The humor around George works.”

The bar, fittingly named simply George’s, sell sandwiches that reference the Seinfeld character.

A photo posted by Georges Bar (@georgesbarfitzroy) on


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They also have a George-themed cocktail list.

Up on the walls, George’s has autographed stills from the beloved New York-based sitcom.

There’s even a massive image of the Seinfeld cast covering one of the walls.

A corner booth within the quirky establishment sits beneath several George Costanza heads.

Upon entering the bar, guests are welcomed with a pair of George Costanza quotes: “It’s not a lie if you believe it” and “Yes. Yes. Everybody has to like me. I must be liked.”

Jason Alexander, who played George on Seinfeld, took to Twitter to voice his approval of the concept. “That’s right – I may not have an Emmy, but I got me a bar in Melbourne, Australia. G’day, mates,” he tweeted.

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