Categories: NewsNews Feed

Gap Apologizes For Controversial Gap Kids Ad

Gap was forced to apologize for a Gap Kids ad that sparked controversy online this week.

Gap Kids Ad

In the Gap Kids ad in question (pictured above), four girls ranging from ages 8 to 12 are pictured in various poses. Though the point of the ad was to empower young women, some people online were upset by the fact that the lone African American girl in the ad appeared to serve as an armrest for one of the taller white girls.

Due to the Internet outrage, Gap issued an apology.

“As a brand with a proud 46-year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended,” company spokesperson Debbie Felix said in a statement released to the New York Daily News. “This GapKids campaign highlights true stories of talented girls who are celebrating creative self-expression and sharing their messages of empowerment.”

The statement continued, “We are replacing the image with a different shot from the campaign, which encourages girls (and boys) everywhere to be themselves and feel pride in what makes them unique.”

The new Gap Kids ad campaign features Ellen DeGeneres as well as members of dance group Le Petit Cirque, which prides itself on its humanitarian work. The ad campaign also came with a video of the girls talking to DeGeneres and showing off some of their dance moves.

Chelsea Regan

Recent Posts

‘Empire’ Star Jussie Smollett’s Conviction Overturned For Faking 2019 Hate Crime

Smollett’s lead attorney Nenye Uche said the case should have never gone to trial in…

11 hours ago

Billy Ray Cyrus Praise Beyoncé After She’s Snubbed By The CMAs

A 2023 study found that black women received just barely 0.03% of radio station airplay,…

11 hours ago

VIDEO: Footage Shows Ukraine Striking Command Post Deep In Russian Territory Using Long-Range British Missiles

The Ukrainian Armed Forces said it targeted a Russian military command post on the grounds of a…

13 hours ago

Rachel Maddow Takes $5 Million Pay Cut In New MSNBC Contract As Ratings Plunge – Will Earn ‘Just’ $25 Million A Year

In the days after Donald Trump's victory, MSNBC's ratings dropped by 54%, and since the…

14 hours ago

VIDEO: Firefighters Use Zip Line To Help Dog & Its Owner Across A Swollen River

https://youtu.be/hc4915dr-fk Firefighters in northern Honduras used a zip line to help a dog and its…

15 hours ago

After Living In An RV, Tori Spelling & Her 5 Kids Move Into A $12,000-A-Month Rental

As Spelling's financial statements continue to contradict each other, it is impossible to determine where…

16 hours ago