Frances Bean Cobain, daughter of singers Kurt Cobain and Courtney Love, will star in new ads for Marc Jacobs.

The ad campaign was photographed by David Sims. Jacobs revealed that he has wanted Cobain as a model for his brand for a long time. (He first met her when she was only two.)

Frances Bean Cobain stars in the Marc Jacobs Spring ’17 ad campaign photographed by David Sims.

A photo posted by Marc Jacobs (@marcjacobs) on

“I have always wanted to work with Frances. Her beauty, uniqueness, and strength is something I have long admired and respected,” Jacobs said.

Cobain, 24, has become the face of the brand and an inspiration for Jacobs. In the photographs for the campaign, she embodies his signature “innocent but edgy” look.

Cobain has dabbled into the modeling world before, but has not decided to make it a career yet.

“I don’t model unless I think the project is cool, and I don’t put my name behind something that I don’t genuinely believe in. I thought this collection was great, and I was flattered that Marc thought of me for this,” she explained. “What I said to Marc when I was saying yes was that he’s an underdog for the masses. He’s still very rebellious within the fashion world, and he’s been like that his entire career.”

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