"Dumb Starbucks" On 'Nathan For You' Preview Released
The ‘Dumb Starbucks’ parody store will be featured in Tuesday’s episode of Nathan Fielder’s Comedy Central show Nathan For You.
'Dumb Starbucks' drew huge crowds of customers and journalists when it opened its doors in February. At first, it appeared that 'Dumb Starbucks' was a fully functioning Los Angeles coffee shop, but it was soon declared an elaborate hoax created by Canadian comedian, Fielder.
In a 'Dumb Starbucks' commercial, Fielder addressed the prank, saying that, by adding the word ‘Dumb,’ the store was considered a parody under law.
Fielder and the staff hired to run 'Dumb Starbucks' gave out free coffee and pastries before being shut down by health inspectors after three days. Despite it’s short lifespan, the stunt earned Fielder’s show a lot of new publicity going into its second season, something Fielder says he wasn’t anticipating.
“We thought that 'Dumb Starbucks' might be a local food story. We never thought it would strike a chord with the mainstream media. I didn’t realize this mystery angle would be such a big hook. The fun thing is, we embraced that element of it on the show," Fielder told Rolling Stone.
Nathan For You Sneak Peek
With the episode finally set to air, Comedy Central released a preview of the episode, in which Fielder interacts with a skeptical customer who asks if he has to comply with any health regulations.
“I mean, we don’t want any of our customers to get sick. But if they do, technically, that’s part of the artistic experience,” Fielder tells the man.
The 'Dumb Starbucks' episode of Nathan For You will air on Tuesday, July 29 at 10:30 p.m. on Comedy Central.