The Robertson family of A&E’s Duck Dynasty, which owns the highly successful Duck Commander company, will serve as a bowl sponsor for the next 6 years.

Duck Commander Independence Bowl

Duck Commander, based out of Monroe, La., will be the title sponsor of the Shreveport, La.-based Independence Bowl from 2014-2019, reported ESPN. Held at Independence Stadium, the bowl game isn’t far off from Louisiana Tech University, where Phil Robertson competed for the quarterback spot with NFL legend Terry Bradshaw.

Traditionally, the Independence Bowl pairs squads that compete in the SEC and ACC conferences. However, if there isn’t an eligible representative, the bowl game can pick up teams from lesser football conferences, Conference USA and the American.

The Robertsons have already waded into athletic sponsorship. They recently revealed that their family business Duck Commander would sponsor a NASCAR Sprint Cup Series race. For the next few years, the race at the Texas Motor Speedway will be dubbed the Duck Commander 500.

– Chelsea Regan

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