Drake and 21 Savage are being sued for $4 million for distributing a fake Vogue cover to promote their new album, Her Loss.
Vogue’s publisher, Condé Nast, filed a trademark infringement lawsuit on Monday against the rappers, saying the image used was “deliberately deceptive.”
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The promotional posters were distributed in multiple North American cities including New York City and Los Angeles. The image features the two rappers wearing black against a white backdrop with the Vogue title at the top, displaying a likeness to the official magazine over. The bottom right corner reads “You have to be political” and “21 Savage is not holding back.”
Condé Nast said in a statement that the album’s promotional campaign was “built entirely on the use of ‘Vogue’ marks.”
“Defendants’ flippant regard for Condé Nast’s rights have left it with no choice,” the company’s complaint said.
It continued to say it would use “all available monetary remedies to deter the type of flagrant infringements and false advertising in which Defendants have engaged.”
In a now-deleted Instagram post, Drake insinuated that the rappers had a legitimate affiliation with the magazine.
“Me and my brother on newsstands tomorrow,” the caption read. “Thanks [Vogue] and Anna Wintour for the love and support on this historic moment. Her Loss, Nov. 4.”
Representatives of the rappers have declined to comment.
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