On Thursday, Donald Trump Jr. announced on Twitter that he is publishing a “non-woke” men’s lifestyle magazine, labeling it as “unapologetic.”

The magazine, called Field Ethos, is advertised as a way to bring back “a forgotten lifestyle to those who refuse to conform” while the founders describe themselves as “old-school adventurers who make no apologies for who we are.”

The website contains articles on topics such as hunting, fishing and drinks. The magazine itself offers a quarterly subscription at $15 with the next volume shipping out in June. May 21 is the last day to subscribe to get the new issue. There is also a store that sells t-shirts, stickers, hats, mugs, bracelets and mimosa sets.


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Many Twitter users panned the news of the magazine’s release. One user said, “Isn’t it weird that the conservative men talking about bringing manliness back are the biggest wusses in the world? Dude shoots endangered animals from cars and considers himself a hunter.”

“The Grift continues, why don’t these people get jobs,” another user wrote.

Trump Jr. plans to tour Australia in July to discuss cancel culture and “woke identity politics,” two subjects he considers “the biggest existential threat we face in the West.” In a court filing, he claimed to lack knowledge of accounting principles despite being an MBA who runs his family’s company.


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