Demi Lovato Apologizes After Slamming Fro-Yo Shop For Promoting ‘Diet Culture’
After calling out a Los Angeles frozen yogurt shop on social media for promoting “diet culture,” Demi Lovato has since apologized for her comments.
The altercation began when the “Heart Attack” singer attacked The Bigg Chill on her Instagram Story.
“Findning it extremely hard to order froyo from @thebiggchillofficial when you have to walk past tons of sugar free cookies/other diet foods before you get to the counter,” she wrote. “Do better please. dietculturevultures.”
The company fought back in their own Story writing, “We carry items for Diabetics, Celiac disease, Vegan and of course have many indulgent items as well.”
Lovato then shared a screenshot of a direct message between her and the company. “We are not diet vultures,” the frozen yogurt brand wrote. Lovato fought back by calling her experience in the shop “triggering and awful.” She believed that while the store can offer options “for other people while also caring for another percentage of your customers who struggle DAILY just to even step foot in your store. You can find a way to provide an inviting environment for all people with different needs. Including eating disorders.”
“Don’t make excuses, just do better,” Lovato added.
In a follow up Story, Lovato claimed that she will continue “calling harmful messages from brands or companies that perpetuate a society that not only enables but praises disordered eating.”
Lovato then wrote The Bigg Chill a message, asking if they can label “the snacks for celiac or diabetes or vegans. When it’s not super clear, the messaging gets confusing and being in LA it’s really hard to distinguish diet culture vs health needs.”
She added, “You aren’t wrong for catering to many different needs but about not excluding one demographic to cater to others.”
On Monday, Lovato posted a video on Instagram apologizing for having “jumped to conclusions.”
“When I messaged this fro-yo place, like originally, I wanted to make a point and I wanted to call out behaviors or branding things that didn’t sit right with me,” she said. “The truth of the matter is that as someone that… is in recovery from an eating disorder, I still to this day have a hard time walk into a fro-yo shop, ordering yogurt and being content with it and keeping it down.”
“If there was a sign that said celiac or vegan, I would’ve understood,” she revealed. “Because it wasn’t clear, I definitely jumped to conclusions. I probably shouldn’t have gone about this the way I have. I’m willing to talk to this fro-yo shop to help get the messaging right.”
“I’m sorry that I got the messaging wrong. I’m sorry that I may have disappointed some people. But I’m not coming after a small business as someone with a lot of followers, that’s not what I’m doing here. I walked into a situation that didn’t sit right with me, my intuition said to speak up about this so I did and I feel good about that,” she explained.
“People with eating disorders should be able to go in and feel safe wherever they want to eat,” she said. “I just wanted to get that message across. It’s really important that everyone hears that my intentions were not to come in and bully a small business… I walked in and was so triggered that I left without fro-yo and it made me really sad. And that’s all it was.”