David Beckham and H&M are inviting audiences to vote on what ad to run during the Super Bowl Sunday, Feb. 2.

David Beckham "Covered" or "Uncovered"?

Two versions of Beckham’s new ad have been shot – one that ends with him running to a photo shoot wearing nothing but boxer briefs, “#covered,” the other with him running to the shoot wearing nothing at all, “#uncovered.” Of course, the ad will air during a national telecast, so fans won’t be treated to any full frontal nudity, but the illusion will certainly be in full force.

According to a press release, the 30-second ad will feature Beckham running across rooftops and climbing up buildings in his briefs after being accidentally locked out of the building. H&M released two 10-second teasers, showing clips of Beckham ziplining across rooftops and running down stairs and giving fans a taste of what to expect with the two available endings. According to the press release, Beckham performed all of his own stunts in the ad directed by Nicolas Winding Refn (Drive).


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“Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best,” Beckham said about the ad.

Voting began Monday, Jan. 27, and will close Saturday, Feb. 1, and you can vote online at H&M’s official website. As of 2:42 p.m. E.T. on Monday, Jan 27, the vote stands at 4935 to 14100 (covered vs. uncovered).

David Beckham H&M Ad To Air During Super Bowl

Beckham says he has a good idea of which ad will be the winner, making the voting period even more stressful for the soccer star.

“There [are] two different endings. I think I know what one is gonna end up being shown, which is even more nerve-wracking,” Beckham revealed in an interview.

Beckham’s wife, Victoria Beckham, tweeted a photo from behind the scenes of the shoot back in October, commenting that her husband was “looking amazing.”

This will be Beckham’s second Super Bowl ad for H&M. His first ad campaign for the retail brand aired during the Super Bowl in 2012. He was similarly undressed, promoting his H&M line, David Beckham Bodywear.

Either the “Covered” or the “Uncovered” ad will run during the second quarter of the Super Bowl game, Sunday, Feb. 2.

Olivia Truffaut-Wong

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