David Beckham Releases New Underwear Video Ad
David Beckham, international soccer star, has a new ad out for David Beckham Bodywear at H&M, where the fit athlete gets naked down to his drawers.
Guy Ritchie directed Beckham in the spot, which has all the qualities of a short film. In the video, Beckham bends down to pick up the paper when a black SUV pulls out of the driveway taking his bathrobe with it. He chases after the robe in a navy tank, white slippers and his army green briefs. Sprinting through the Beverly Hills yards in pursuit of his robe, Beckham quickly loses the shirt and slippers only to be photographed shortly thereafter by a celebrity-spotting tour bus. The end result is a commercial that manages to be both campy and sexy.
"Working with Guy has been a fantastic experience," Beckham said in the ad’s announcement. "I hope everyone has as much fun watching the film as I had making it."
Beckham has recently relocated from California to his native London. After his stint with the LA Galaxy, Beckham is joining the French Ligue 1 soccer team Paris Saint-Germain. While there’s been speculation that coach Carlo Ancelotti signed the 37-year-old player for the sake of selling jerseys, Ancelotti says that’s not the case.
“I remember a certain player who won the Champions League at 39 and his name is [Paolo] Maldini. [Beckham is] 37 but still has the motivation and the physical condition,” he told the UK's Telegraph. “He’s one of the most serious and professional players I’ve ever known.” — Chelsea Regan
Check out Beckham’s H&M ad below: