Former X-Factor judge Simon Cowell has reappeared on social media with a strange new look, resulting in confusion and concern from his fans.

On Thursday, Cowell appeared in a Twitter video to promote Britain’s Got Talent, the U.K. version of America’s Got Talent. In the clip, he encourages people to compete in the show, saying, “I always say on this show, two or three minutes can change your life.”

Fans seemed more occupied with wondering what happened to the host’s face, than the content of his words.

Cowell’s face seemed unnaturally shiny, his eyes cast downward, and his teeth looked to pop a strange luminescent white. One commenter quipped, “Madame Tussauds unveiled their new waxwork of Simon Cowell,” while another said, “Simon Cowell’s face looks like if George Michael’s corpse was playable character in Goldeneye.”

The comments did not slow down. One social media user joked that Cowell looked as if he was wearing his own face, making reference to Leatherface in Texas Chainsaw Massacre.

Cowell has a history of facelifts, teeth veneers, facials and Botox. Back in April, the reality TV judge admitted to using too many cosmetic procedures, saying, “There was a stage where I might have gone a bit too far. I saw a picture of me from ‘before’ the other day and didn’t recognize it as me first of all.”

After that, Cowell stated, “There is no filler in my face at all now.”

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