Clint Eastwood has filed federal lawsuits on Wednesday against cannabis companies that falsely used his namesake to promote CBD products. 

According to the filings in the Central District Court of California, Eastwood is current seeking both millions of dollars in damages, “sufficient to deter unlawful conduct by defendants in the future,” and a jury trial over his right of publicity and for trademark infringement. 

In the first case, Eastwood sued Florida-based Norok Innovation Inc., California nonprofit CBD Green Labs, Mabsut Life and Michigan-based Natural Stress Solutions. The lawsuit stated, “Defendants have figuratively posted a sign with Mr. Eastwood’s trademark in front of their online store to attract consumers and caused the consuming public to believe that Mr. Eastwood is associated with and/or endorsed the CBD Online marketplace Defendants’ CBD products, when no such association actually exists.”

Garrapata LLC, which is Eastwood’s company, filed the second lawsuit against a number of other businesses including Delaware-incorporated Sera Labs Inc., California-based Greendios and Arizona’s For Our Vets LLC. According to the lawsuit, these groups made, a false, defamatory and wholly fabricated ‘news article’ to sell and promote CBD products.”

The lawsuit also explains that one of the groups listed had created a fake email from NBC’s Today that included an article with the headline, “Breaking News: Clint Eastwood Exposes Shocking Secret Today.”

Eastwoods’s attorney Jordan Susman said, “My client is not one to sit idly by as the defendants use his good name to dupe customers into purchasing products with which he has no affiliation.” He added that the lawsuits “should also serve as a reminder to customers to be cautious when they see a too-good-to-be-true celebrity endorsement. I expect these lawsuits will send a message to others about what will happen if they spread false and defamatory statements about Mr. Eastwood or use his name and likeness without permission.”