Charlo Greene, an Alaska-based reporter, revealed during a live broadcast that she’s the proud owner of the Alaska Cannabis Club and quitting her day job.

Alaska Reporter Reveals Pot Business, Quits On Air

Greene was giving a report on KTVA Sunday about the upcoming vote in Alaska to legalize marijuana when she decided to punctuate her time on air with a bit of personal news.

"Now, everything you've heard is why I, the actual owner of the Alaska Cannabis Club, will be dedicating all of my energy toward fighting for freedom and fairness, which begins with legalizing marijuana here in Alaska," she told viewers.

Greene didn’t stop with the revelation of her other job, going on to announce that she was quitting her reporting job. “As for this job,” she said, “well…not that I have a choice, but f–k it, I quit."

Following her stunt, Greene shrugged her shoulders and walked off camera. When the camera went live to the reporter at the news desk, she was clearly flustered. "All right, we apologize for that," she said, adding "We'll be right back," before launching into a news item.

KTVA 11 News released a statement on Twitter Monday apologizing for Green’s behavior and revealing that she’s been terminated. “Viewers, we sincerely apologize for the inappropriate language used by a KTVA reporter on the air tonight,” the tweet read. “The employee has been terminated.”

On her IndieGoGo page, Greene further explained her decision to quit her job, writing, “I am redirecting all of my energy toward helping to end a failed drug policy that has ruined the lives of far too many Americans.”

“As a member of the media, I've seen the dirty campaign tricks and lies that prohibitionists have been using over the past several months to sway Alaskan voters firsthand,” she continued. “Here's the sad thing: it's working. Polling shows the majority of Alaskans, who were in favor of the initiative at the start of the year, are now against it.”

Branding herself as “media savvy, well educated on the marijuana industry, passionate, professional and completely dedicated to passing this initiative,” Greene intends to raise awareness of and fight for pot legalization in Alaska.