To promote the release of the remake of the horror film Carrie staring Chloe Grace Moretz and Julianne Moore, a viral video was made featuring a Carrie-esque telekinetic prank pulled on café goers in New York.

The video, produced by viral marketing company Thinkmodo, shows how technicians, stunt men, actors and a regular coffee shop were used to make it look like a girl in the coffee shop had telekinetic powers, like Carrie does in the film. The viral video – it has been viewed on YouTube over 17 million times – shows a mash-up of the customers’ horrified and shocked reactions.

The prank was reportedly shot at Nice Café in the West Village.

“We filled the entire coffee shop with extras who were instructed to react as if they were witnessing things for the first time. Our ‘targets’ were selected customers who would walk in and place their order at the counter,” explained Thinkmodo co-founder Michael Krivicka.

The video promotes the film’s twitter hashtag, #FlexLikeCarrie in preparation for Carie’s Oct. 18 release.

Olivia Truffaut-Wong

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