Bud Light Launches New Super Bowl Campaign Featuring Arnold Schwarzenegger Playing Ping-Pong, Don Cheadle And A Llama And More
Bud Light released teasers featuring Arnold Schwarzenegger, Don Cheadle and Reggie Watts, in preparation for their big Super Bowl ad.
Arnold Schwarzenegger A Ping-Pong Pro For Bud Light
The short, 10-second clips don’t reveal much about the larger commercial, but the teasers do feature Schwarzenegger in a blond wig, tight gym clothes, waving around a ping-pong paddle. “Whatever is coming,” reads the tagline at the end of the teaser, playing on the popular Game of Thrones tagline, “Winter is coming.”
Schwarzenegger will likely play a big part in the ad. He is being paid a reported $3 million.
A teaser featuring Cheadle has him standing in a hallway with a llama, making them ‘Donnie Llama.’
Finally, the last few teasers feature Watts, a comedian, acting as a DJ in what appears to be a Bachelorette party limo.
Bud Light #UpForWhatever
“Our six Super Bowl ad teasers give viewers a peek behind the curtain, but fans will have to tune-in during the game to see how these seemingly unrelated events form one cohesive story,” said Rob McCarthy, Bud Light VP, in a statement.
The teasers for the ad will reportedly be playing during the weekend sports programing leading up to the Super Bowl XLVIII on Sunday, Feb. 2, where the Denver Broncos will take on the Seattle Seahawks.
The final ad will feature Cheadle, Schwarzenegger, Watts and two other celebrity guests that have yet to be announced. Based on the teaser for the campaign itself, the forth celebrity is a woman, but she is barely visible in the ad.
Bud Light is trying to drum up buzz for the ad with the hashtag ‘#UpForWhatever.’
The campaign teaser also gives fans a glimpse of “5 rockstars” – or what appears to be a band comprised of five people, three of whom are men – and “1 unsuspecting guy.”
Bud Light has a lot to live up to. Their Super Bowl commercial from 2013 featured Zoe Saldana and Stevie Wonder.
The Super Bowl XLVIII will air live Feb. 2 at 6:30 p.m. E.T./3:30 P.T. on FOX.
– Olivia Truffaut-Wong
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