Brian Johnson, who is mostly known by his fitness influencer personality Liver King, claimed that he achieved his muscular body by following ancestral tenets like eating raw animal organs.
However, Johnson admitted to using anabolic steroids on December 1. This came a few days after fitness creator More Plates More Dates shared screenshots of emails between Johnson and a bodybuilding coach. They revealed that he was taking more than $10,000 worth of Omnitrope, a growth hormone, per month as well as a variety of other drugs.
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A $25 million class-action suit has been filed in New York against Johnson, alleging he deceptively promoted a primal lifestyle to benefit his various businesses.
The lawsuit names Johnson in addition to two of his supplement companies: Ancestral Supplements and The Fittest.
The suit states: “This action arises from an elaborate, well-orchestrated marketing and advertising scheme.” It alleges that Johnson deceived and misled “vulnerable and health-conscious consumers.” Since the diet was unsustainable for most customers, they were forced to buy Johnson’s supplements.
Johnson has amassed over 1.7 million Instagram followers, 4 million TikTok followers and almost 250,000 YouTube subscribers. He uses his social media platform to encourage freezing showers, walking barefoot and eating raw animal parts such as the pancreas, heart and kidneys.
The suit compares Johnson’s following to that of a cult and labeled his raw meat diet as dangerous to fans’ health. Common pathogens in raw meat and organs include E. coli, listeria and salmonella.
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