Borat: Subsequent Moviefilm, released to Amazon Prime Video on Friday, is Sacha Baron Cohen‘s new sequel to his 2006 mockumentary film. The movie has been released shortly before the culmination of the 2020 presidential election – and has clear political goals.

In the new mockumentary sequel, Borat and his daughter Tutar Sagdiyev, respectively played by Baron Cohen and actress Maria Bakalova, travel around the United States, spreading COVID-19, interviewing politicians, and causing general chaos. Behind the scenes, Baron Cohen impersonated several different people and characters to perform pranks and set up the interactions in the film, staging his and Bakalova’s interactions with Mike Pence and Rudy Giuliani. The film ends with a message imploring viewers to vote, and though it’s not explicitly stated, Baron Cohen’s work makes it clear who to vote – and not vote – for.

Though there have been some advertisements for the Borat movie, including the pictured premiere and gimmicky signs that distributed free masks and hand sanitizer from Borat’s crotch, some of the greatest advertising for the movie so far has come in the form of Republican outrage after seeing the interview scene including Giuliani.

At the time the scene was filmed, Guiliani proudly announced that he was a fan of Baron Cohen’s, and did not get tricked by him. The former mayor apparently felt differently after watching the final cut where he appeared to have his pants down in the presence of Bakalova. The former mayor took to Twitter to discredit the movie.


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The ensuing social media drama gave the movie what Variety‘s Steven Gaydos called “a billion dollars’ worth of free publicity.”

You can watch an ad for the new Prime movie below.


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