Bob Dylan made a rare commercial appearance in Chrysler's two-minute-long Super Bowl ad titled "America’s Import" during the third quarter of Sunday Night’s lopsided game between the Seattle Seahawks and the Denver Broncos.

Bob Dylan Star's In Chrysler Super Bowl Ad

“Is there anything more American than America,” Dylan says in his soothing growl of a voice. The commercial cuts to shots of a roadside diner, a state fair, a baseball game, barns, Route 66, Marilyn Monroe, James Dean, bikers on the open road, a man getting a tattoo, and lastly, Detroit.

“You can’t import original, you can’t fake true cool. You can’t duplicate legacy. Because what Detroit created was the first and became in inspiration for the rest of the world,” says Dylan. “Detroit made cars and cars made America. Making the best, making the finest takes conviction. And you can't import the heart and soul of every man and woman working on the line.”

“You can search the world over for the finer things, but you won’t find a match for the America road and the creatures that live on it, because we believe in the zoom and the roar and the thrust,” Dylan continues, as shots of him walking out of a building to one of the latest models of Chryslers. “And when it’s made here, it’s made with the one thing you can’t import from anywhere else – American pride.”

“So, let Germany brew your beer. Let Switzerland make your watch. Let Asia assemble your phone,” Dylan concludes. “We will build your car.”

– Chelsea Regan

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