Blake Lively deleted her Instagram posts and unfollowed multiple celebrities — but for a good reason.

The star erased all of her pictures including of her husband Ryan Reynolds. Before she deleted all pictures from her account, she posted a cryptic game of hangman that later spelled out “What happened to Emily?” when it was completed.

The actress is promoting her new film with Anna Kendrick called A Simple Favor. Lively’s character is named Emily Nelson, her best friend is Kendrick’s character who goes searching for her after disappearing.

The profile now only follows people named Emily Nelson, which one skeptical fan ecstatic once she found out it was really Lively after Reynolds liked her tweet.

 

The Deadpool star is having fun with his wife’s Instagram promotion. In an interview on Smallzy’s Surgery, he said it was “terrible” that  Lively unfollow him. “Definitely stings. It’s a terrible way to find out that I’ve been kicked out of the house, to be honest,” Reynolds joked. “Absolutely terrible. I don’t know where rage like that comes from.”

A Simple Favor is set to release in theaters Sept. 14.