Ben & Jerry’s Teams Up With New Belgium Brewing For “Salted Caramel Brownie Brown Ale”
Ben & Jerry’s is expanding their empire – the ice cream titans will reportedly release their very own beer in fall of 2015.
Ben & Jerry’s Beer
According to a press release from New Belgium Brewing, the beer company is teaming up with Ben & Jerry’s to produce a special edition beer called “Salted Caramel Brownie Brown Ale.” The press release states that the joint product will aim to promote “environmental awareness.”
— Guy miller (@BrewGuy_DHL) April 16, 2015
Ben & Jerry’s is known both for its varied flavors and environmental concerns, something the two companies have in common. Beer sales will reportedly benefit Protect Our Winters, an organization that aims to combat climate change, with which Ben & Jerry’s has teamed up with in the past.
News of the Ben & Jerry’s beer was confirmed by Jenn Vervier, New Belgium Director of Sustainability, who said in a statement, “Although our TTB filming for the beer is now public, specifics around the campaign are still in development. At this time I can confirm that Ben & Jerry’s and New Belgium are collaborating to raise awareness around issues we are passionate about, and that the results will be delicious.”
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