Donald Trump is leveraging the talents of his youngest son, Barron Trump, 18, and Barron’s friend, Bo Loudon, 17, to engage Gen Z voters in his 2024 presidential campaign. Despite their youth, these tech-savvy teens have become unofficial social media strategists, advising the 78-year-old former president on how to connect with a younger audience through influencers and online platforms.
The duo’s influence became evident when they arranged Trump’s recent 90-minute interview with Kick streamer Adin Ross. The interview garnered significant attention, with reports suggesting that it reached 500,000 live viewers and an estimated 100 million total listeners, as Trump claimed on his social media platform, Truth Social. Barron and Bo have also urged Trump to form relationships with popular content creators like Jake Paul and entrepreneur Patrick Bet-David, recognizing these figures’ power over younger audiences.
On the verge of entering his senior year of high school, Loudon is already making waves as a rising conservative influencer. The son of TV personality Dr. Gina Loudon and former Missouri GOP state senator John William Loudon, Bo is no stranger to the political world. He and Barron, who resides in South Florida, have become close friends, often seen together at Mar-a-Lago, Trump’s Palm Beach estate.
Although typical teenage activities like sports and concerts don’t appeal to Barron and Bo, they share a passion for business and politics, often engaging in deep discussions. However, they’ve had their share of mishaps. One such incident involved Bo slipping and breaking his arm at Mar-a-Lago, leading to a full-scale emergency response. Despite this, their friendship remains strong, with Barron often described as fiercely protective of his privacy.
While Barron has largely stayed out of the public eye, Bo has been more active on social media, amassing nearly 350,000 followers across platforms like Instagram, TikTok and Twitter. His content often features pro-Trump messages, critiques of mainstream media and photos with notable conservative figures such as Donald Trump Jr., Tucker Carlson and UFC President Dana White.
Since turning 18 in March, Barron has started to take a more active role in supporting his father’s campaign. One of his first initiatives was co-hosting a “power summit” in April with Bo, which featured Bet-David, MMA fighter Colby Covington and entrepreneur Justin Waller. The event was well-received, with Bet-David praising Barron’s business acumen and predicting future success for both teens.
Looking ahead, Barron and Bo plan to introduce Trump to more high-profile streamers on platforms like Twitch and TikTok. Their efforts align with Trump’s ongoing interest in new technologies and ways to connect with diverse audiences. As Trump continues his campaign, the contributions of these two Gen Z advisors are likely to play a significant role in shaping his outreach to younger voters.
Barron was briefly set to serve as a delegate for his dad at the RNC until his mom, Melania, vetoed the idea. He is said to be attending New York University in the fall.
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