Barbie, the doll by Mattel that is just as controversial as it is popular, is one of the “cover girls” for Sports Illustrated’s 50th Anniversary Swimsuit Issue.

Barbie Covers 'Sports Illustrated Swimsuit Issue'

The theme of the latest Sports Illustrated Swimsuit Issue is “unapologetic” and will feature Barbie alongside models Brooklyn Decker, Christine Brinkley and more. Barbie – and Mattel – are apparently "unapologetic" about Barbie’s unattainable figure.

"As a legend herself, and under constant criticism about her body and how she looks, posing . . . gives Barbie . . . and her fellow legends an opportunity to own who they are," said Lisa McKnight, Mattel's senior vice president of marketing.

On Barbie’s cover, which will appear on at least 1,000 copies of the 2014 Sport’s Illustrated Swimsuit Issue, the doll is dressed in a black and white patterned one piece. Oversized white sunglasses hold back her hair, which falls down her back in a voluminous ponytail.

For years, Barbie has faced backlash for encouraging body image issues. Proportionally, the doll is completely off for an average 19-year-old. It’s not even just the doll’s body that’s sparked criticism; her chiseled cheekbones, impossibly big eyes and demure nose and mouth have all been slammed as well.

Mattel's Controversial Marketing Strategy

Mattel, smirking in the face of critics, is owning Barbie’s look – with the help of Sport’s Illustrated. It’s likely the company’s way of getting much-needed attention through the increasingly popular marketing strategy of trolling. What better way to get the spotlight back on a doll whose sales have steadily been decreasing than stirring up some controversy?

"Barbie has always been a lightning rod for controversy and opinions," said Mattel spokeswoman Michelle Chidoni. "Posing in SI gives Barbie and her fellow legends an opportunity to own who they are, celebrate what they have accomplished and show the world it is ok to be capable and captivating."

In addition to the cover spread, Barbie is also going to have a limited edition Swimsuit Issue doll hitting the shelves exclusively at Target. There’s also a billboard headed to Times Square.

For those wondering why Sports Illustrated would include a doll among the human models, there is an answer. Mattel coughed up an unknown sum for the advertising opportunity.

– Chelsea Regan

Get Uinterview's FREE iPhone App For Daily News Updates here.

Get the FREE Uinterview iPad app here and watch our videos anywhere.