Tim Cook revealed the final Apple Watch designs and features at an Apple Event on Monday, March 9.

Apple Watch Will Cost $349-$10,000

The Apple Watch was first teased in September, but now the smart watch is closer to becoming a reality and will be available for pre-order beginning April 10. Apple is offering a large range of watch styles and features, meaning an Apple Watch can cost as little as $349 or as much as $10,000. For now, there are three separate categories of Apple Watches: the Apple Watch Sport, the Apple Watch and the Apple Watch Edition. Every Apple Watch will be available in two sizes, 38 mm or 42 mm rectangles, but the main difference between the three categories will be the materials used.

The Apple Watch Sport will cost $349 for the 38mm and $399 for the 42mm and feature a more sporty look with rubber straps. The Apple Watch has a more traditional watch look, with stainless steel casing and multiple strap options ranging from leather, sport and stainless steel link. The Apple Watch will range from $549-$1099 depending on size and materials. Finally, the Apple Watch Edition comes in either rose or yellow 18-karat gold and is projected to cost at least $10,000.

Apple CEO Cook spent a majority of his Apple Watch presentation presenting the various Apps that will be available on the device. Cook boasted a battery life of 18 hours and revealed that, as anticipated, users will be able to receive calls on the Apple Watch. The Apple Watch will also allow users to send each other drawings and share each other’s heartbeats. “This is the most personal device we have ever created. We’re introducing a whole new way to communicate,” Cook said at the event.

Cook also showed off the watch’s fitness Apps, which include checking your heart rate, keeping track of the owner’s exercise and an alarm that will alert the user when he or she has been sitting for too long. Model Christy Turlington was also on hand to demonstrate Apple Watch’s fitness capabilities. Turlington gave the crowd a first hand account of her experience running a half marathon in Africa while wearing the watch. “The race was pretty challenging, so I was checking it quite frequently,” Turlington said.

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