Apple released a new tool to allow users to delete U2’s Songs of Innocence, the album that was made available for free to all Apple customers.

How To Return U2's Free Album

To celebrate the announcement of the iPhone 6, Apple Watch and more at the big Apple event, Apple informed users that U2’s first new album in 5 years would be waiting in their iTunes library, ready for free download.

Unfortunately, not all 500 million iTunes account-holders wanted the rock band’s album. Even worse, reports revealed that Apple paid the band over $100 million to make the ‘gift’ possible. Only 2 million users reportedly downloaded the album, and the backlash came, in part, from a group of younger users who had never even heard of U2.

In light of the negative feedback, Apple has released detailed instructions on how to delete the album from a user’s iCloud account, however, the instructions include a strict warning that fans will not be able to download the album again for free after October 13.

Article by Olivia Truffaut-Wong

Olivia Truffaut-Wong was born and raised in Berkeley, California, where she developed her love of all things entertainment. After moving to New York City to earn her degree in Film Studies, she stayed on the East Coast to follow her passion and become an entertainment writer. She lives on a diet of television, movies and food.