Gladiators are so in right now. Madonna rode in on a heap of them to Super Bowl halftime. STARZ original series Spartacus: Vengeance is steadily heating up television.

And then there's model Adam Senn, the new face of Dolce & Gabbana’s new fragrance The One Sport. Senn, a model for Dolce & Gabbana since 2008 and an actor whose credits include Law & Order SVU and MTV's The City, stars as modern gladiator in the brand's sexy new ad (see video below), which ought to sell enough bottles of The One Sport to make Domenico Dolce the Emperor of Rome.

Senn said he's happy to be on board. “Working with Dolce & Gabbana is amazing, and particularly, working in a fragrance campaign is something I didnt expect," he told InStyle UK. "From the minute I began modeling for Dolce & Gabbana I loved the people, the vibe, the honesty, and it has been such a positive experience for me. Now, for The One Sport campaign, I have been even more exposed to the inner workings of the house and the amazing teams that make it all possible.”

Read our exclusive March 2011 interview with Senn here.

Watch the video here:

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