Kim Kardashian showed off her world-famous curves in a new SKIMS shoot.  

The promotional photo shows Kardashian in her loungewear line’s new Soft Lounge Shimmer Dress. The reality star is surrounded by neutral walls and earth tones with gold accents, reminiscent of the nude-colored garments that make up most of SKIMS’ catalogue.

Her natural brunette swapped out for a long platinum blonde, and she flaunts silver jewelry and a pointed white heel.

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“Sexy. Slightly sparkly. Stunning in every single way,” the company captioned the carousel of photos promoting the new style. 

Commenters reacted with excitement to the announcement of the new lounge dress.

“Should I get married in the white one?” said one fan.

Kardashian’s company, valued at over $3 billion, was founded in 2019. At the beginning of this year, SKIMS doubled its value from the previous year.

The SKIMS lounge dress went viral on TikTok over the last year. Kardashian’s company has been lauded for its size inclusivity and the flattering fit of the loungewear on many body types. The brand offer sizes from XXS to 4X, which has been praised by shoppers on social media.

According to the SKIMS Twitter page, the new Soft Lounge Shimmer dress, dropping November 4, will come in four styles and five limited edition colors.

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Article by Miranda Dipaolo

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