Victor Cruz, Sophia Bush, Oscar Isaac and Pablo Schreiber were on hand to help launch the Samsung Galaxy s6 edge in New York City Tuesday.

Samsung Galaxy s6 Launch

“Helping launch the sick new #GalaxyS6 tonight!” Cruz, a wide receiver for the New York Giants, captioned an Instagram snap featuring him posing on the red carpet.

A photo posted by Victor Cruz (@teamvic) on Apr 7, 2015 at 5:40pm PDT

Bush, who stars on Chicago P.D., shared a picture from inside the event, showing off the modern technology at work.

Bush also couldn’t help but humblebrag about her interaction with Million Dollar Baby star Hilary Swank.

In addition to Cruz, Bush, Orange is the New Black‘s Schreiber and Ex Machina‘s Isaac, other attendees at the Samsung event included Gigi Hadid, Tyreese Gibson, Questlove and Dascha Polanco.

The Samsung Galaxy s6 and Galaxy s6 edge will both officially launch Friday, April 10.