Heidi Klum hit the launch of her intimates line – Heidi Klum Intimates –  at David Jones in Sydney, Australia Tuesday is an eye-catching number.

Heidi Klum Launch Event

Klum, 41, wowed at the event in a classic little black dress. The short-sleeved lace dress fell to the German model and TV show host’s mid thigh and featured jeweled detailing at the collar. Klum wore her hair parted down the middle in loose curls.

On Instagram, Klum shared a picture of herself posing alongside models wearing her new brand.

Get The Look For Less: Dress, Nordstrom, $98. Shoes, Zappos, $135.

Hot, hot, hot! @heidiklumintimates launching @davidjonesstore today! #intimatewithheidi

Ein von Heidi Klum (@heidiklum) gepostetes Foto am 27. Jan 2015 um 2:23 Uhr

She also shared a snap of the inside of a David Jones store that is now carrying her new line of intimates.

Proud to have my @heidiklumintimates store inside @davidjonesstore #intimatewithheidi Zdjęcie zamieszczone przez użytkownika Heidi Klum (@heidiklum) 28 Sty, 2015 o 3:09 PST

“I was really excited to launch in Australia because it was known in Australia. This is where it all began,” Klum said at the launch. “Elle [Macpherson] had been doing the line for 25 years and I was excited that I was asked to take over the reins and march along with it and I’m excited to do that.”

Bendon CEO Justin Davis-Rice added, “Elle has been a great partner to Bendon, however it’s time to take the brand to even greater heights, and Heidi is positioned perfectly to do just that.”