The first time the promo for the new show Smash came on, the effect was just, ‘Eh, whatever.’ Did it look amazing? No. Not like, Ooh, gotta watch that! And then you see the promo a billion times – on TV, in cabs, on billboards.
For months, NBC has been plugging the premiere of its new Steven Spielberg-produced musical series, Smash, starring relative newcomers Katharine McPhee and Megan Hilty alongside pros Anjelica Huston, Debra Messing and Jack Davenport, and the show delivered impressive ratings on its Monday night debut following The Voice.