McDonald’s Unleashes New Hamburglar

McDonald’s unveiled their new Hamburglar, and the updated incarnation of the former cartoon villain is causing a lot of buzz.

Meet The New Hamburglar

The Hamburglar used to be a cartoon boy with a round face, obsessed with burgers and fast food, but the new Hamburglar looks strikingly different. For starters, the Hamburglar is no longer a cartoon, but an actor – and a good-looking one at that. The new Hamburglar is all grown up.

The old Hamburglar was moon-faced thief who loved McDonalds. The new Hamburglar looks like he doesn’t own a TV. pic.twitter.com/vhCjid0YiO

— Brian Gaar (@briangaar) May 6, 2015

Now a suburban dad who enjoys grilling burgers for his son in the backyard, the Hamburglar is inspired to put on the mask again and resume his Hamburglar identity by the release of McDonald’s newest burger.

“The Hamburglar was last seen on national television in 2002, and has been lying low until the release of the McDonald’s new Sirloin Third Pound Burgers. These days, he’s a suburban dad. Previously, the Hamburglar had been living a quiet life until the release of Sirloin Third Pound Burgers, which lured him back into the public eye,” said McDonald’s.

The new Hamburglar is part of a massive social media strategy from McDonalds, which has created a Hamburglar Snapchat and had him ‘take over’ their official Twitter account.

McD’s is after me (apparently, so is my wife)! Tweet #RobbleRobble to keep them off my trail. https://t.co/JBVThrmHir

— McDonald’s (@McDonalds) May 12, 2015

Hamburglar’s makeover has gotten mixed reviews, with some enjoying the new, ‘hot’ fast food mascot and others finding him more than a little disturbing.

The new Hamburglar & Jared Leto’s Joker sleep on bunkbeds together.

— rob delaney (@robdelaney) May 14, 2015

At some point in a meeting with marketing someone made the executive decision that the new Hamburglar should have updated red gloves

— Ike Barinholtz (@ikebarinholtz) May 10, 2015

Not surprising the Hamburglar hasn’t been arrested. He’s white.

— Paul Mecurio (@PaulMecurio) May 9, 2015

I love McDonalds (really) but this ain’t your answer. Hamburglar 2.0 looks like a Univision “Princess Bride.” pic.twitter.com/TnIPBUqQoW

— Rob Lowe (@RobLowe) May 7, 2015

The thing about the new Hamburglar is that he doesn’t look like he’s ever eaten at McDonalds.

— Cristela Alonzo (@cristela9) May 7, 2015