Parkchoonmoo Deconstructs Line For Spring 2013

Watch out, America: Parkchoonmoo is taking over your runways. Korean-born Choonmoo Park launched her Spring 2013 collection titled Transcendence at Fashion Week — a casual, monotone line that was predominantly white, with some black and the occasional burst of blood red and electric blue. The inspired range featured deconstructed ensembles with dramatically baggy pants contrasted by fitted turtle-neck collars that emphasized movement and structure (or lack thereof). Relying on a combination of leather finishes and silk gauze, Park made a decidedly modern statement that was notable for its creativity and futuristic outlook. Musician Alexa Ray Joel, only child of famed singer-songwriter Billy Joel and supermodel Christie Brinkley, took notes from the front row.

Park grew up in her family's children's apparel factory, where her passion for fashion began. Park's industrial roots are reflected in her modern, architectural aesthetic, which is characteristic for its edgy color contrasts and layering, but still fluid and wearable foundation. With numerous awards under her belt, Park has big plans to expand into the U.S. market, and now splits her time between Seoul and New York.

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