Pamella DeVos Discusses Her Airy Spring Pamella Roland Collection
Her designs have been worn by Jennifer Garner, Halle Berry, Eva Longoria and Kim Cattrall, and she's been a Fashion Week staple since 2002, but Pamella DeVos' Pamella Roland label is only getting better with time. Debuting in the prestigious Avery Fisher Hall, Roland's impeccable Spring 2013 line did not disappoint, emphasizing striking color combinations like yellow and black and refining her airy feminine gowns with sharp contours and geometric touches that nevertheless stayed true to the designer's modern classicism. “For Spring 2013 the Pamella Roland collection is inspired by the iconic American artist Ellsworth Kelly," DeVos revealed in a statement. "His stark black and white paintings are part of a body of work that resonate in particular because of their clean almost severe lines that speak to a harmony between the shapes that they create.”
A member of the Council of Fashion Designers of America since 2010, DeVos said then that she hoped Angelina Jolie would one day wear her design — a wish that came true shortly after, when Jolie wowed fans in a stunning sparkly Pamella Roland design at the Paris premiere of Salt. (DeVos is also rumored to be in the running to design Jolie's wedding dress.) Her next target? "Kate Winslet," DeVos told Forbes. "She is self-assured, beautiful, and a great actress. She has a nice body but isn’t too skinny. And she is a mother."
Although DeVos' corporate background brought her into contact with the art world early on in her career, the designer, also a mother, did not launch her Pamella Roland collection until 2002. "Most women my age don’t start a business in their forties. I’m older," DeVos said. "And you don’t see people go back and forth to the Midwest the way I do. My family comes first and that may have held me back. Now that my kids are older it’s easier," explained DeVos, whose label soon skyrocketed to fame, receiving the 2003 Gold Coast Award in just its second year. Despite the seemingly sudden success, DeVos remains grounded — and loyal to her style. "A white blouse with a collar," DeVos admitted when asked about what piece of clothing best symbolized her. "Very conservative. I wear them with everything. Even bathing suits."
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